Inflexion’s inherent value creation philosophy spans multiple levers
20 May 2022
Company Profiles
Key Topics
Key People
Buyer
3
Value Creation Levers
-
Core Revenue Enhancements
-
New Revenue Streams
-
People and Talent
-
Digital Transformation
-
M&A and Corporate Development
-
ESG
As a private equity house that has operated in the
mid-market space for more than 20 years, Inflexion has developed a trusted
value creation methodology it adapts for each and every one of its portfolio
companies, Tim Smallbone, Partner at Inflexion and responsible for its Portfolio
and Value Acceleration teams, told Actum.
“Value creation has been part of Inflexion’s DNA throughout
its lifetime. As the years have passed, we have become more formalised in our
approach, building on tried and tested experiences of managing more than a
hundred deals,” Smallbone said.
“Before we invest in a company, we draw up a structured
value creation plan. These will have common themes running throughout them
across our portfolio companies, such as M&A plans or how to best increase
margins or boost revenue, but are each bespoke to that particular company,” he
added.
Inflexion points
As is typical, Inflexion’s value creation strategy
surrounding a new investment begins with its 100-day plan. Within this hundred
days, Inflexion’s investment team map out how its value creation strategy will
be applied over the lifetime of its investment. These are reviewed quarterly and annually, and two Inflexion
partners are placed on the board to work closely with the chair and whose
responsibility it is to drive through that value creation plan.
During the initial 100-day plan, significant consideration is taken over the required talent changes,
Smallbone said. Discussions surrounding people are one of the most common and
recurring themes Inflexion experiences throughout its investments, he added,
acknowledging that changes are often made in this department for the good of
the company to progress in the direction it wants. “Having the right people in
the right place at the right time of a company’s development is crucial,” he
said. “Businesses can quickly outgrow its management’s skillset.”
Reflex action
Inflexion’s inhouse Talent team, which makes up part of its
Value Acceleration team, has a network of direct contacts that are used to help
fill positions around the top table. This is often used alongside the use of
external search parties.
Inflexion’s Value Acceleration team conducts and drives the growth
strategy across its investments. Portfolio companies turn to them for support
across a spectrum of value creation levers. These levers are made up of digital, commercial,
internationalisation, ESG, talent and M&A fields. The private equity house
also has its own dedicated portfolio management team that sits across each of
its three funds. These not only monitor the company and fund performance, but
also oversee whether value creation plans are being successfully implemented.
Its Value Acceleration teams have external associates it
interacts with that may be parachuted into certain situations for additional
support if and when necessary, and Inflexion is itself investing in expanding
this team.
The growing importance of drawing up and successfully
implementing an achievable and meaningful value creation plan in today’s
investment environment is something that is not lost on Inflexion.
“Private equity houses cannot survive these days by simply
buying and selling well. The hard graft is spent and the rewards are achieved
through the work put in during the holding period where value is proactively
added,” Smallbone said.
Smallbone was also quick to emphasise that the purpose of
implementing a strong growth strategy and value creation plan stretches beyond
that of yielding immediate reward.
“Creating value is not just about increasing profits for the
here and now, but also making sure the business is in good shape to further
progress under new owners once we exit. We ask ourselves ‘What are we creating
that somebody will want to buy off us in five or so years’ time?” he said.
Flexible planning
It also takes place through various means throughout the
lifetime of Inflexion’s investment period and is not simply a set of projects
needed to be executed over a set period of time. Not only is there a lot of
interaction with portfolio companies through its dedicated Partners and teams
assigned to them, but Inflexion also runs numerous exchanges and events where
presentations are made surrounding sector developments or wider discussion
points such as ESG or digital developments.
While there is a focus on the levers Inflexion identifies at
the beginning of a process, it is essential that an investor stays nimble and
reactive throughout its ownership of a business, Smallbone said.
“Value creation processes need to be flexible and therefore
financial targets and KPIs are reviewed regularly and adjusted if necessary.
Not all are quantifiable targets, but we know at what juncture or stage of development
a company needs to be at a certain time, according to the plan set out at the
start of the journey.
“The rapidly developing world of technology is another
element that needs to be kept on top of. It is imperative to continually invest
in technology to stay abreast. The demands of technology continue to roll on,”
he added.